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Trade Show Displays Blog

Custom Exhibits | Trade Show Displays

The Importance of Image Consistency

Monday, September 22, 2008 - 7:54pm

A Trade Show Displays Tip:

In the world of exhibiting, you only have a few seconds to make a first impression. Often times the first impression decides what prospects think about your entire organization, and once that impression is made, it is extremely hard to get anyone to think otherwise.

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Table Top Displays | Show Displays

Stage 2 Exhibitors: Sales Pitch Happy

Monday, September 22, 2008 - 7:29pm

Exhibitors that are in the second stage of experience have obviously matured from the entry-level days of working in display booths for the first time; but at the second stage there are still many improvements needed. They are usually obsessed with the concept of a sales pitch, and can’t improvise naturally to make the exchange more comfortable Exhibitors in this stage, often have trouble removing themselves from the roles they play at their organization or company, and do not realize that the show floor is very different and requires a new perspective and approach to selling, etc.

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Time Management Display Clock

Time Management Practices

Sunday, September 21, 2008 - 5:07pm

A Trade Show Displays Tip:

One of the keys to an effective booth presentation is to use your time wisely, while also meeting all of your event objectives within that time frame. Trade shows are a great place to capture the interest of a potential customer, but it is not necessarily the best place for a long, detailed discussion. An in depth conversation is better left for a follow-up meeting where there are no distractions or time restraints. You are much more likely to answer all of their questions and explain all of the details of the products and company.

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Table Top Displays | Show Displays

Entry Level Exhibiting

Sunday, September 21, 2008 - 5:04pm

When it comes to exhibitors, there is a lot to learn and many skills to master before you are successful at it. Trade show events require a special person full of energy, dedication, and a passion for the products to be able to work the booth and represent the company well. Usually, there are 4 stages that exhibitors evolve through; at each level they reach a better understanding for what is required of them to be the best.

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Trade Show Booths

Maintaining Focus with Booth Presentations

Thursday, September 18, 2008 - 9:00pm

A Trade Show Displays Tip:

When planning for your next trade show event, your company must make sure to take the time to sit down together as a team and decide what the goals and expectations for this particular event are. This is where you discuss a purchase or display rentals. As we have discussed in past articles, it is important to lay out all the objectives of the company and what the purpose of entering into each event is. When your company decides to sign up for a trade show event, it is a huge commitment.

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Table Top Displays | Show Displays

Exhibiting: Nature vs. Nurture

Thursday, September 18, 2008 - 8:44pm

When deciding who the exhibitors will be for your next trade show, the decision should not be taken lightly. Working trade show booths is not something that everyone in the business is necessarily cut out for. To succeed you must have patience, mature social skills, stamina, and also an understanding of trade shows and how they work, and most importantly, what it takes to become a great exhibitor.

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Pop Up Displays | Show Displays

The Effectiveness of Product Demonstrations

Tuesday, September 16, 2008 - 1:17pm

In the world of advertising, the options are endless. When preparing for a trade show, there are a number of ideas and strategies used to sell the product the most effectively. Although brochures and promotional items are a great way to get your name seen and heard, it may not be the most effective. Think about the consumer of today, they pride themselves in being informed and savvy when it comes to what the market has to offer, and also what is a good buy.

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