The Importance of Image Consistency

A Trade Show Displays Tip:

In the world of exhibiting, you only have a few seconds to make a first impression. Often times the first impression decides what prospects think about your entire organization, and once that impression is made, it is extremely hard to get anyone to think otherwise.

That is why creating a consistent image throughout with your trade show display and/or retractable banner stand products, as a whole is crucial to making the experience worthwhile for every potential customer that stops by your trade show display.

Creating image consistency is such an important part of the overall process and should not be taken lightly. It is imperative to begin creating an image from the very beginning, and trying to stay true to it with every detail. In order to create consistency, everything must support the message of the other. This can be done by making sure that the trade show booth is the same color as the literature, and the retractable banner stands, lighting, and flooring are enhancing the overall experience of the exhibit. The booth personnel should also be dressed in attire that accents and supports the overall look and theme of the exhibit.