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Trade Show Displays Blog

Trade Show Exhibits

3 Easy Steps to Effective Exhibiting

Monday, September 15, 2008 - 9:43pm

A Trade Show Displays Tip:

For years, pop up displays have been the "knee jerk" purchase when buying trade show exhibits for most consumers, but is that a big mistake? After you have been informed about the importance of a pre-show briefing and what it can potentially do for your business, and also have learned what employees will best benefit from the briefing, and what some of the details to include in your briefing are, you should now be ready to learn what the most important parts of a pre-show briefing are.

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Trade Show Exhibits

Things to Remember in Your Pre-Show Briefing

Sunday, September 14, 2008 - 9:56pm

A Trade Show Displays Tip:

When deciding what to include in your pre-show briefing, it is important to look at all the important keys to success, and then consolidate them into a clear and concise list that will help you. In this article I am going to break down a few easy elements to add to your briefing to ensure success and confidence in your booth staff whose manning your trade show exhibit. 

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Trade Show Exhibits

Who Benefits From Pre-Show Briefings?

Friday, September 12, 2008 - 12:44pm

A Trade Show Displays Tip:

Once you have made the decision as a company that pre-show briefing is something you want to invest in, it is important to decide how you would like to actually attack the issue. Although research has shown that formal training of your staff that's manning the trade show exhibit, has so much more of a positive impact on your overall results than informal training does.
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Custom Modular Hybrid Displays | Show Displays

Custom or Hybrid Booths

Friday, September 12, 2008 - 12:42pm

Recently booth technology has changed drastically. The options can seem overwhelming and endless. Although it may be overwhelming, you must make sure to think over every possible option when it comes to booth design, because in essence it is the mother ship of your whole persona. Your trade show display booth signifies who you are, and is the first impression that attendees get of your company.

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Trade Show Display Accessories | Show Displays

Using Lighting to Your Benefit

Thursday, September 11, 2008 - 8:31pm

When trying to choose the right lighting for your trade show exhibits, remember that your choices are endless. Special lighting effects can help create the mood for your trade show display; they can create anything from a serene mood to a, “in your face,” “attention-catching” mood that will be hard for any attendees to ignore.

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Trade Show Displays

The Importance of Pre-Show Briefing

Thursday, September 11, 2008 - 7:41pm

A Trade Show Displays Tip:

Some ask the question of relevancy when it comes to the idea of briefings prior to trade shows. Well, according to the Centre for Exhibition Industry Research, there is a 68% increase in converting visitors to your booth into qualified leads when your company and organization take the time to train the staff properly for each trade show, so that everyone is keyed into the important factors of a good presentation.
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Pop Up Displays | Show Displays

How to Write your Trade Show Press Release

Wednesday, September 10, 2008 - 5:06pm

When writing a press release for your upcoming event, you must be very careful in how you set the tone and also how the flow of the statement sounds. If you write your press release in a way that feels like advertising or a sales pitch, the press will not be interested. When preparing your next trade show press release, just remember to put yourself in the shoes of a journalist.

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