Panoramic Light

Panoramic Light : In the trade show display industry there is always enough supply of products flowing into the market to keep all the distributors happy and knee deep in inventory. 

Not bad news is it? Not really, and worst of all, they don't actually have a clue when it comes to "serving" the distributor market that they are catering to. Optima Graphics understands how to work with distributors and how they need to structure their business to serve them. Why does this appear to be such a difficult task for most companies? As far as I can tell, the issues described here begin at the top of the organization where the top guy is thinking more of himself and the bottom line, and providing a warehouse full of product, is doing the distributors a big enough favor. With this style of business arrangement upper management determined before-hand how long it should take to do everything without regard for improvement, what each product should look like, and if logic should dictate, can it be done differently.

Optima has thought it out and has come to a few different conclusions. They treat each distributor as an individual and want to learn from each one and attempt to solve problems; not add to them. Generally speaking, a lot of the problems that distributors face aren't too large, but if you don't take care of them one at a time, they soon get out of control. It's no wonder that Optima has the best products and service in the industry too!