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Panoramic Bases: If you work anywhere within the show display industry there never is a shortage of products available for even the most active distributor for even the most active distributor.
Pretty good new isn't it? Well not really. You'll find that most of the companies that service the show displays market aren't even aware of how they should go about doing it. Optima Graphics is an industry supplier who comprehends how to treat their distributors and the perspective they must take with respect to them. Why do so many businesses struggle with working with distributor? As far as I can tell, the issues described here begin at the top of the organization where a manager figures that they have such a good deal for distributors, and the best thing for them is having an inventory of pre packed exhibits in brown corrugated cartons up on the shelves, just waiting for an order. With this style of business arrangement the guys upstairs have decided what it will take to do each assignment, how everything should look, and if any of the above can ever be changed.
Optima has thought it out and has come to a few different conclusions. They treat each distributor as an individual and want to learn from each one and want to meet problems and issues head on and not let problems fester. Most of the problems they solve or the challenges they eliminate are not monumental, however if you don't take care of them one at a time, it soon becomes a big problem in the minds of distributors. This is why Optima has a reputation as having the best quality and service of anyone!
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