Trade Shows Trend Toward Growth

The Center for Exhibition Industry Research (CEIR) hosted a conference in September 2012 which gathered a panel of financial experts to analyze and forecast predictions regarding the trade show and exhibition industry. ShopForExhibits, meanwhile had been conducting our own internal study about the market trends through the U.S. Census Bureau’s measurements of specific industries.

Why all of this analysis? Well, ShopForExhibits has been experiencing an increase in our business with seasoned and new clients exhibiting in many trade shows and we wanted to compare our findings with a broader spectrum of information. Yes, indeed, the trade show exhibition industry is projected toward growth! According to the CEIR Predicts financial panelists, the trade show industry is predicted to be worth $11 billion by 2016. What does this mean? If you are exhibiting at a trade show, or attending a trade show you are in for a treat. You will be seeing dynamic new products, interactive exhibit booth designs and educational opportunities which promises to provide outstanding value for both exhibitor and attendee.

Historically, trade shows have been a resource to gather industry specific professionals. With the upward trend in exhibiting and attending trade shows, you can be confident that your marketing investment will see a return. Like the canary in the coal mine, trade shows mirror our economic conditions and, thankfully, we are hearing the canary sing.  

InfoGraphic designed by Cheryl Harnishfeger, Designer at ShopForExhibits.com. ShopForExhibits.com provides their clients trade show display products as well as full service consultation to ensure a successful event. For more information, contact us at lowell@shopforexhibits.com or 800-342-9579.