Trade Show Exhibit Planning: Stage 5

Now that we have been through all the stages of preparation that are necessary for a successful show, I would like to talk about how to tie up all the loose ends and wrap things up in time to put on a great trade show event. By the time you do your last big review, it should be about one month from the big show, and all of your staff should be trained, your customer base and the public will be informed about the upcoming event, and your display stands will be designed and ready to go.

After all of this is done, you should finalize all planning details with your booth staff that will be manning your display stands. The point of being overly prepared is so that you can make sure that everything is going to run smoothly once the show begins. It is much easier to fix something before the actual event begins, then to have to fix it during the chaos of the trade show.

So much is going on, and everyone is tired and stressed out, so it is much harder to get things taken care of when you are having to be in a million different places at once. Too often, exhibiting teams will set aside details and plans that need to be finalized until the last minute, thinking they will have enough time to get it all done. It is almost as if it feel irrelevant because it is not happening right now.

Well, the problem with this mentality is that most of the time, you are not able to go back and catch up, because too many other things come up at the last minute that take over your life. In the end, your display stand team and staff are unprepared and stressed out. Following the steps of preparation as explained in the past articles will help you to stay ahead of the game and plan for a successful show.

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