The Perfect Exhibit Presentation: Introduction

Your exhibit presentation is a very important key to success at trade shows. It gives you and the team an opportunity to convey a clear and concise message to all prospects that enables you to re-focus and reiterate the most important aspects of your organization’s products and services.

The introduction to your presentation must smoothly bridge the gap between your ability to gather information and your need to give information to potential customers. Depending on how attention grabbing your opening is, prospects could be drawn to stay at your display booth for longer in order to become more informed and possibly more likely to use your products or services.

The opening should tell all who are listening, exactly what you are going to inform them of as the presentation continues. This method consumes the attendee’s attention and helps them focus in on what is happening at your trade shows, and no one else’s at that moment. Always remember that trade shows in general cause information overload with many of the attendees, you do not want to aid in this chaos, but rather you want to help each prospect easily organize their information in order to avoid confusion and frustration.

Lastly, remember to lay out clearly what exactly is going to happen next so that no one is surprised or misunderstood. If you can describe the two or three main points of your presentation, then it will give you as the presenter a focused approach to the body and conclusion. Having focused and opening up on a strong point will not only help the attendees at trade shows to stay interested and focused, but it will also help you to stay on track and deliver a strong presentation.

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