EcoFly - Orgin

ShopForExhibits, a nationwide marketer of trade show displays, is expanding their internet product offering with exhibit displays in the rapidly expanding tension fabric displays category. In order to support the business increase which they forecast for the future, SFE has recently gone live with a new web site that delivers an enhanced level of customer support in the way of video demos and enhanced product information. Many challenges lie ahead for marketing professionals in this fast paced industry, which is often confronted with reacting to a variety of business downturns, due to the uncertain business climate. The majority of people in the trade show business will struggle in the coming months to successfully market new products such as custom modular hybrid displays, but due to their years of experience in the trade show industry, coupled with their competitive web site skills, SFE looks to have what it takes to lead the pack.

Classic Exhibits has created a number of new outstanding products in the past few years that capitalize on lighter weight materials such as extruded aluminum and fabric, to bring new market driven products to the trade show display industry. What moves did they make to succeed in a time where not a lot of new innovation was coming out in the trade show industry? They happen to notice that certain aluminum shapes that they were already purchasing at that time, had a significantly lower cost per linear foot in comparison to others, and concluded that those shapes should be taken into account for future product development. With the help of a imaginative staff and a solid vision of the future, they were able to bring to market, a series of well received new lines of custom modular hybrid displays. Leading the list of new custom modular hybrid displays is the Perfect 10 followed by the Magellan Miracle and Sacagawea tension fabric displays. For the distribution network for Classic Exhibits products, the future looks bright because of the creativity and ingenuity on Classic’s part, and some great marketing through an online program Classic created called exhibit design search, which is an online search program for trade show displays which we utilize extensively on the ShopForExhibits.com web site.